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01

Section · Industry Snapshot

Deposits in Santa Barbara County’s banking market have fallen for three straight years, the pension systems covering local public workers remain short of fully funded, offshore oil production is rising for the first time in a decade, and the county’s farms posted a record $2.24 billion year.

Deposits in the Santa Maria-Santa Barbara banking market ended 2025 at $14.2 billion, 21% below their 2022 peak, with four national banks holding nearly 60% of the total. CalPERS, the retirement system covering Santa Barbara County government workers, ended the fiscal year 2024 at 73.9% funded despite a 9.3% investment return. Oil production from the federal waters off the county’s coast rose for a third straight year even as statewide output kept shrinking, and crude prices swung from a five-year-low average of $65 a barrel in 2025 to over $100 by May 2026. Agriculture delivered a record crop value of $2.24 billion, the county’s third record year since 2022.

$14.2B

Banking market deposits

SM-SB market, 2025

21% below 2022 peak

73.9%

CalPERS funded ratio

FY2024

$179B unfunded liability

365K

Offshore barrels per month

Federal offshore, 2025 avg

+63% from 2022 low

$2.24B

County crop value

2025

third record in four years

Key Points

  • Deposits in the Santa Maria-Santa Barbara banking market fell to $14.2 billion in 2025, a third straight annual decline and 21% below the 2022 peak of $18.0 billion.
  • Four national banks held 59.5% of local deposits in 2025, led by JPMorgan Chase at 18.1%, with Montecito Bank & Trust, the largest institution outside the national franchises, at 11.3%.
  • Inflation-adjusted lending by the community banks serving the Santa Maria-Santa Barbara market roughly tripled between 2016 and 2022, from $6.4 billion to $19.2 billion, and held near that level through 2024.
  • CalPERS, the retirement system covering Santa Barbara County government workers, ended fiscal 2024 at 73.9% funded with a $179 billion unfunded liability, despite earning 9.3% on its investments.
  • CalSTRS, the retirement system for California’s public school teachers, cut its funding shortfall from $106 billion in 2020 to $67 billion in 2024, the largest improvement among the four systems the Outlook tracks.
  • CalPERS cut its public equity allocation from 62% in 2004 to 37% in 2024 while private equity rose from under 5% to 17%.
  • Oil production from the West Coast federal offshore district, including the Santa Barbara Channel platforms, rose for a third straight year in 2025 to an average 365,000 barrels a month, up 63% from the 2022 low of 224,000.
  • California crude oil production fell to 7.8 million barrels a month in 2025, down 14.5% from 2024 and less than half its 2015 level of 16.8 million.
  • The benchmark U.S. oil price averaged $65 a barrel in 2025, its lowest annual average since 2020, then spiked to $102 in May 2026 before easing to $86 in June.
  • Santa Barbara County’s crop value reached a record $2.24 billion in 2025, up 11.5% from 2024, the third record in four years.
  • Cabernet Sauvignon made up 40% of the wine grapes crushed in the tri-county region in 2025 at $1,588 a ton, while Pinot Noir and Syrah sold for 50% to 76% more.
  • California entered summer 2026 with no severe drought anywhere in the state for a seventh straight month, though the drought-free share of the state fell from 82% in March to 40% in June.
1.1

Local Finance

Deposits in the Santa Maria-Santa Barbara banking market fell to $14.2 billion in 2025, a third straight annual decline and 21% below the 2022 peak of $18.0 billion.

Deposits at FDIC-insured banks in the Santa Maria-Santa Barbara market totaled $14.2 billion in the June 2025 reporting year, the third consecutive annual decline. The market’s deposit base peaked at $18.0 billion in 2022, then fell 14.5% in 2023, 6.1% in 2024, and 1.6% in 2025. The pace of decline has slowed each year, but the cumulative drawdown now stands at 21%.

Herfindahl-Hirschman Index

FDIC Summary of Deposits market shares by institution in the Santa Maria-Santa Barbara MSA, 2025.

2025 HHI

0.1162

2024 HHI

0.1152

2025 deposit market shares
1JPMorgan Chase Bank, National Association9$2.57B18.12%
2Bank of America, National Association7$2.11B14.90%
3Wells Fargo Bank, National Association9$2.11B14.86%
4U.S. Bank National Association11$1.65B11.61%
5Montecito Bank & Trust12$1.60B11.29%
6Mechanics Bank12$1.09B7.68%
7American Riviera Bank4$725.7M5.12%
8Pacific Premier Bank, National Association2$658.7M4.65%
9Community Bank of Santa Maria2$367.0M2.59%
10Banc of California3$348.6M2.46%
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Source: Federal Deposit Insurance Corporation (FDIC)

The 2022 peak itself was unusual. Local deposits swelled from $12.7 billion in 2019 to $18.0 billion in 2022 as pandemic-era stimulus, reduced spending, and asset-price gains pushed cash into bank accounts, and the three years since have unwound most of that surge. Deposits remain well above their pre-pandemic level in dollar terms, though these figures are not adjusted for inflation, so part of the longer-run growth reflects rising prices rather than rising real balances.

For the community banks that anchor local lending, the deposit base sets how much they can lend. A market that holds $3.8 billion less in deposits than it did three years ago is a market with less local funding for mortgages, construction loans, and business credit.

Four national banks held 59.5% of Santa Maria-Santa Barbara deposits in 2025, led by JPMorgan Chase at 18.1%, with Montecito Bank & Trust the largest institution outside the national franchises at 11.3%.

JPMorgan Chase held 18.1% of the market’s deposits in 2025, Bank of America and Wells Fargo 14.9% each, and U.S. Bank 11.6%. Together the four national franchises controlled 59.5% of the $14.2 billion market. Montecito Bank & Trust ranked fifth at 11.3%, with $1.6 billion in local deposits spread across 12 offices, as many as any bank in the market.

The Market Concentration (HHI) in banking has barely moved in eighteen years, even as the number of banks operating locally fell from 25 in 2007 to 18 in 2025. The chart above tracks this through the Herfindahl-Hirschman Index (HHI), a standard concentration measure that sums the squared market shares of firms in the industry. Lower HHI values indicate more competition; higher values indicate greater concentration. It can range from close to zero to 1, with lower values indicating a less concentrated market.

The index has stayed inside a narrow band since 2007 because the banks that have exited since then were mostly small, their share absorbed roughly in proportion to the survivors’ existing positions rather than by any single acquirer.

For business owners and depositors, the practical read is that the local banking market is steady: a stable four-way national tier, one large local institution, and a long tail of community banks whose collective share has held up through nearly two decades of consolidation. For the community banks themselves, the pressing question is the shrinking deposit pool.

Inflation-adjusted lending by the community banks serving the Santa Maria-Santa Barbara market roughly tripled between 2016 and 2022, from $6.4 billion to $19.2 billion, and held near that level through 2024.

Loans and leases at the community banks serving the Santa Maria-Santa Barbara market totaled $19.2 billion at the end of 2022, measured in inflation-adjusted 2009 dollars, up from $6.4 billion at the end of 2016. The total dipped in 2023 and finished 2024 at $20.0 billion, holding the gains through a rate cycle that squeezed bank lending nationally.

Local Finance

Quarterly banking balance-sheet and income measures for FDIC-insured institutions with deposits in the Santa Maria-Santa Barbara MSA, 2007–present.

Liabilities (2009 dollars)
Large banks
Quarter

Source: Federal Deposit Insurance Corporation (FDIC); Federal Reserve Bank of St. Louis (FRED)

The chart adds together the loans of every community bank that filed a regulatory report that quarter, and the set of banks reporting changed over the years. One sizable bank entered the market in 2017, which accounts for part of the rise, and another left through acquisition in late 2025, which produces the sharp drop at the end of the chart’s line rather than any pullback in lending. Held to the same seven banks throughout, inflation-adjusted lending still more than doubled between 2016 and 2022, up 118%.

Lending and deposits are now moving in opposite directions. These banks’ loan books ended 2024 near their peak, at $20.0 billion in 2009 dollars, while the local deposit pool fell 21%, from $18.0 billion in 2022 to $14.2 billion in 2025. Community banks fund loans mainly from local deposits, so three straight years of deposit decline is the main constraint on how much more this lending can grow.

1.2

Pension

CalPERS, the retirement system covering Santa Barbara County government workers, ended fiscal 2024 at 73.9% funded with a $179 billion unfunded liability, despite earning 9.3% on its investments that year.

The California Public Employees’ Retirement Fund (CalPERS), the pension system that covers Santa Barbara County government employees along with most city and special-district workers statewide, ended fiscal 2024 with assets equal to 73.9% of the benefits it has promised. The gap between promises and assets, called the unfunded liability, stood at $179 billion. The fund earned 9.3% on its investments that year, comfortably above its long-run assumptions, and the funded ratio still improved by just 2.6 percentage points, from 71.3% in 2023 to 73.9%.

Pension Fund Performance

Annual funding and return metrics for four public pension systems, 2001–2024

Unfunded Liability (billions of dollars)
California PERF
Fiscal year

Source: Public Plans Data; latest values updated from CalPERS, UCOP, and CalSTRS annual reports

The fund’s own history shows why one good year moves the ratio so little. CalPERS was overfunded at 111.9% in 2001, fell through the 2000s, and has stayed between 68% and 76% in every year since 2015, regardless of investment performance. Strong return years like 2021 (up 21.3%) and 2024 (up 9.3%) push the ratio toward the top of that band; weak ones like 2022 (down 6.1%) push it back. Investment returns alone have not closed the gap, and at current contribution and benefit levels they are unlikely to.

When the funded ratio stalls, employer contribution rates rise, and the employers here are the County of Santa Barbara, its cities, and its special districts. Pension contributions compete with staffing, road maintenance, and housing programs inside the same budgets, so the distance between 73.9% and full funding shows up as a recurring line item in each of those budgets.

CalSTRS, the retirement system for California's public school teachers, cut its funding shortfall from $106 billion in 2020 to $67 billion in 2024, the largest improvement among the four systems the Outlook tracks.

The California State Teachers’ Retirement System (CalSTRS) reduced its unfunded liability from $106 billion in 2020 to $67 billion in 2024, a 37% reduction in four years. Its funded ratio climbed from 71.8% to 83.5% over the same span, passing CalPERS and closing in on the University of California’s system, the best funded of the four plans the Outlook tracks at 84.9%.

The improvement held through a full market cycle. The four-year window includes both the exceptional 27.2% return of 2021 and the negative 2022 (down 1.3%) that followed, and the funded ratio came out 11.7 percentage points higher across the full span. Scheduled contribution increases enacted under the state’s 2014 funding plan have done much of the work, arriving every year regardless of what markets did.

A system moving toward full funding reduces the odds of another contribution climb like the one districts absorbed under the state’s 2014 funding plan, which raised the school employer rate from 8.25% of payroll in 2014 to 19.1% by 2021.

CalPERS cut its public equity allocation from 62% in 2004 to 37% in 2024 while private equity rose from under 5% to 17%, a two-decade migration toward assets that do not trade on public markets.

In 2004, CalPERS held 62% of its portfolio in publicly traded stocks, 26% in bonds, and less than 5% in private equity, ownership stakes in companies that do not trade on public exchanges. By 2024 the stock allocation had fallen to 37%, while private equity had grown to 17% and real estate to 12%. Roughly three of every ten CalPERS dollars now sit in assets with no daily market price.

Asset Allocation of California PERF in 2024

Selected fiscal-year portfolio shares by asset class for four public pension systems; available histories currently span 2001–2024.

Share of portfolio
Year
2024
  • Equities37%
  • Fixed Income30%
  • Private Equity17%
  • Real Estate12%
  • Other4%

Source: Public Plans Data investment-allocation series, sourced primarily from plan financial and investment reports.

The shift mirrors a two-decade trend among large public pensions seeking higher returns and smoother reported performance than public markets offer. Private assets are valued by appraisal rather than by trading, so their reported values move more slowly and more gently than stock prices, in both directions.

That smoothness cuts two ways for anyone reading the funded ratios above. It damps the reported losses in bad years and delays the recognition of gains in good ones, which means a funded ratio built on appraised values carries more uncertainty than the single decimal suggests. The number is an estimate resting on other estimates, and the share of the portfolio that works that way, private equity and real estate combined, has grown from 12% to 29% in twenty years.

1.3

Oil and Gas

Oil production from the West Coast federal offshore district, which includes the platforms in the Santa Barbara Channel, rose for a third straight year in 2025, averaging 365,000 barrels a month, up 63% from the 2022 low of 224,000.

Crude oil production in federal waters off the West Coast, nearly all of it from the platforms in and around the Santa Barbara Channel, averaged 365,000 barrels a month in 2025. Output has now risen three years running, from a low of 224,000 barrels a month in 2022, a cumulative gain of 63%. The monthly data show a distinct step in mid-2025: output from June onward averaged 386,000 barrels a month, against 337,000 over the five months before, and early 2026 has run higher still. March and April of 2026 came in at 580,000 and 561,000 barrels, the highest monthly readings since May 2016.

Oil and Gas

Monthly WTI spot prices and crude oil production in California and Federal Offshore PADD 5, 1981–present.

Crude oil production (thousand barrels)
California
Date

Source: U.S. Energy Information Administration (EIA)

The step-up coincides with the restart of the Santa Ynez Unit, the offshore complex idled after the 2015 Refugio pipeline spill, whose platforms resumed production in 2025 under new ownership. The recovery remains partial: even after three years of gains, 2025 output ran at just over a third of the 954,000 barrels a month the district averaged in 2015, the last year before the shutdown took full effect.

For the county, offshore production carries fiscal and employment weight beyond its size: property taxes on platforms and processing facilities, royalty flows, and a cluster of specialized jobs. A production base that is growing again is a different planning input than the terminal decline the county had penciled in for a decade.

California crude oil production fell to an average of 7.8 million barrels a month in 2025, down 14.5% from 2024 and less than half its 2015 level of 16.8 million.

Statewide crude oil production averaged 7.8 million barrels a month in 2025, down 14.5% from 9.2 million in 2024. A decade ago California produced 16.8 million barrels a month; output has fallen by more than half since, a steady structural decline driven by aging fields, limited new drilling, and a regulatory environment pointed at phase-out. Early 2026 shows the slide continuing at a gentler grade, with monthly declines running 7% to 10% below year-earlier levels.

The statewide backdrop is what makes the offshore gains described above unusual. Federal offshore output off Santa Barbara is rising inside a state where production has fallen every year for a decade. The two series answer to different owners, regulators, and economics: the platforms sit in federal waters beyond state jurisdiction, so the restart proceeded on federal permits even as onshore California production kept contracting.

Refiners, fuel distributors, and energy-exposed businesses in the county read the state series as the supply side of a familiar squeeze: California produces less of its own crude each year while remaining a fuel island with limited pipeline connections, importing the difference by tanker. Local offshore growth changes that arithmetic only at the margin.

The benchmark U.S. oil price averaged $65 a barrel in 2025, its lowest annual average since 2020, then spiked to $102 in May 2026 before easing to $86 in June, still 25% above a year earlier.

West Texas Intermediate (WTI), the benchmark price for U.S. crude, averaged $65.46 a barrel in 2025, the lowest annual average since 2020. The year was a steady decline, from $75.74 in January to $57.97 in December. The market then reversed sharply: $91 in March 2026, $100 in April, $102 in May, before easing to $86 in June, a level still 25% above the same month a year earlier.

Prices this volatile change the economics of every barrel produced off the county’s coast. The offshore restart described above returned to service during the weakest price year since the pandemic, just before prices climbed 76% between December 2025 and May 2026. Operators, royalty recipients, and the county’s property-tax base all experience that swing directly.

The forecast-relevant caution for county and city budgeting is that crude oil prices are neither locally driven nor dependable. Crude prices are set globally, and a series that traveled from $58 to $102 and back to $86 within seven months is a warning against extrapolating any single reading, in either direction, into county revenue projections.

1.4

Agriculture

Santa Barbara County's crop value reached a record $2.24 billion in 2025, up 11.5% from 2024, the third record in four years.

Santa Barbara County’s total crop value reached $2.24 billion in 2025, up 11.5% from $2.01 billion in 2024 and the third record in four years, after 2022 and 2024. The 2025 gain was the largest one-year percentage increase since 2020. In nominal terms the county’s crop value has roughly tripled since 2000, when it stood at $735 million, though part of that longer arc reflects inflation rather than volume.

Agriculture

Santa Barbara County crop values and harvested acreage alongside California drought conditions, 2000-present

Crop Value (M USD)
Total Crop Value (M USD)
Year

Source: Santa Barbara County Agricultural Commissioner; U.S. Drought Monitor

The gains behind the record yield were uneven. Strawberries remain the county’s dominant crop by a wide margin, and vegetable acreage rebounded sharply in 2025 after touching a quarter-century low in 2024. Wine grapes, the county’s most visible crop, recovered 24% from their weakest year since 2003 but remain well below their earlier peaks, a reminder that the headline record is carried by the berry and vegetable complex rather than by every commodity.

Agriculture’s fiscal and employment footprint makes the record more than a trade statistic. Crop values flow through to farm employment, input suppliers, trucking, and cooling infrastructure across the Santa Maria and Lompoc valleys, where agriculture remains the economic base in a way South Coast readers can underestimate.

Cabernet Sauvignon made up 40% of the wine grapes crushed in the tri-county region in 2025 and sold for $1,588 a ton, while Pinot Noir and Syrah sold for 50% to 76% more.

Wineries in the tri-county (Santa Barbara, San Luis Obispo, and Ventura counties) processed 162,000 tons of wine grapes in 2025. Cabernet Sauvignon alone accounted for 40% of the crush at a weighted average price of $1,588 a ton. Pinot Noir brought $2,389 a ton and Syrah $2,798, premiums of 50% and 76% over the district’s volume leader.

Wine Grape Production

Crushed tons, purchased tons, and weighted average base price for District 8 wine grapes, 2025 final crush report

District 8 (Santa Barbara, San Luis Obispo, and Ventura counties)

White grapes: 44,911.4 crushed tons, 27,397.7 purchased tons, $1,600.18 weighted avg. base price · Red grapes: 117,154.8 crushed tons, 83,478.0 purchased tons, $1,804.01 weighted avg. base price

Cabernet Sauvignon48,165.664,350.9$1,587.52
Chardonnay11,635.524,721.1$1,664.63
Pinot Noir9,044.113,474.0$2,388.97
Sauvignon Blanc11,121.413,112.1$1,451.61
Syrah3,752.36,768.5$2,798.10
Petite Sirah5,901.46,744.2$1,580.06
Merlot4,089.05,650.3$1,341.15
Grenache3,233.35,378.0$2,093.14
Petit Verdot1,977.32,749.7$1,765.86
Cabernet Franc1,674.92,634.1$2,228.88
Zinfandel1,781.62,614.4$2,225.75
Pinot Gris1,654.52,202.9$1,215.49
Malbec980.51,463.4$2,098.16
Mourvedre664.71,146.5$3,222.48
Viognier497.1943.2$2,167.47
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Source: USDA National Agricultural Statistics Service (NASS)

The split describes two different wine economies sharing one crush district. The Cabernet volume is concentrated in the Paso Robles area of San Luis Obispo County, a scale business built on quantity at moderate prices. Santa Barbara County’s signature varieties, Pinot Noir and Syrah from the county’s cool-climate valleys along with Chardonnay, the largest white at 15% of the crush, compete on price per ton rather than tonnage.

For the county’s wine and hospitality businesses, the premium is the business model. Selling less fruit for more per ton supports the tasting-room and wine-tourism economy that distinguishes the Santa Ynez and Santa Rita Hills appellations from volume wine country, and it is why a district table dominated by another county’s grape still matters to this one.

California entered summer 2026 with no severe drought anywhere in the state for a seventh straight month, though the share of the state fully drought-free fell from 82% in March to 40% in June.

As of June 2026, the U.S. Drought Monitor placed 0% of California in severe drought or worse, the seventh consecutive month the state has been clear of its two harshest drought categories. As recently as February 2025, severe drought covered nearly 30% of the state; in 2021 the most extreme categories covered most of it. Conditions at the milder end of the scale are slipping, though: the share of California with no drought designation at all fell from 82% in March 2026 to 40% in June, as dry conditions spread through the spring.

The drought measure is statewide rather than county-specific, but its relevance to the previous two findings is direct. The county’s record crop years in 2024 and 2025 followed three consecutive years of above-average rainfall, and the water conditions that made those years possible are the same ones now beginning to dry out at the edges.

For growers and water planners, the June reading is a watch item rather than an alarm. California’s drought cycles turn quickly, and a state that went from nearly one-third severe drought to fully clear in under a year can reverse just as fast.

1.5

Industrial Opinions in Santa Barbara County

We asked our local business leaders and industry professionals across our region’s key sectors to answer two questions regarding Santa Barbara County: “What’s your biggest concern about your industry for the Santa Barbara County?” and “How would you propose Santa Barbara dealt with this issue?” Their answers from the June 2026 survey appear below in their own words.

Key Points

  • Housing remains the through line: whatever the stated concern, three of the four proposed solutions call for building more housing.
  • Alongside long-standing frustration with permit timelines, respondents now flag softening consumer demand and the difficulty of hiring younger professionals.
Health Care

Their biggest concern

Housing shortage/cost of living.

Their proposed response

Have the County adopt a more aggressive plan to create housing. Not just ‘affordable’ housing, but market rate housing. The lack of inventory keeps driving escalation in pricing; more inventory would help stabilize the market.
Tourism & Hospitality

Their biggest concern

Our biggest concern is a decrease in revenue and softening demand. The uncertainty with the larger economy has created price sensitivity and locals seem to be dining out less often. These economic pressures also affect our visitor population and we need robust tourism to support the high number of restaurants in our county. Because of continuing cost pressures, it’s essential that restaurants can get to a certain volume in order to maintain profitability.

Their proposed response

Santa Barbara needs to continue to invest in its marketing efforts to attract visitors and maintain Santa Barbara’s reputation as a world class destination. Santa Barbara should find ways to support small business owners instead of creating obstacles and hurdles for them. A rich community of locally owned independent restaurants and other retail stores will attract more people to our area which will in turn support our local economy. Santa Barbara must also address our housing crisis more aggressively so our workers have a place to live nearby.
Construction

Their biggest concern

The time it takes to obtain a building permit.

Their proposed response

Create a system where each department is accountable for the issuance of permits under reasonable timeframes.
Professional Services

Their biggest concern

Hiring and retaining younger professionals.

Their proposed response

It can facilitate new residential rental projects downtown.
The Takeaway

The banking market’s deposit base has contracted for three straight years while its competitive structure has barely moved in two decades. The pension systems covering the county’s public workforce are years into a slow repair that leaves the largest of them still a quarter short of its promises, with a rising share of the portfolio in assets that carry no daily market price. Offshore oil production is growing again for the first time in a decade, against a statewide decline and a price environment that covered its full range in seven months. Agriculture set its third record in four years while its most visible crop was still climbing out of a two-decade low.